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The changing buzzwords of business books

Unlock your potential. Turbocharge your productivity. Transform the ordinary into the extraordinary. These are just some of the bombastic guarantees of self-help book titles, which make up a substantial portion of the staggering 11,000 business books published in the US every year. The US market for self-improvement books and audiobooks is huge: ita��s worth over $1.5 billion a year, including non-business titles. Around 11,000 business books are published in the US every year To find out, I gathered around 750 different business titles from various best-of lists, including New York Times business best sellers, books longlisted for the Financial Times and McKinsey Business Book of the Year Award and others. The changing buzzwords of business books

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